Relationships Between Vision Mission And Objectives Commerce Essay

Relationships Between Vision Mission And Objectives Commerce Essay From the vision and mission of Shangri-La Hotel, we know that Robert Kuok was concerned about the customers. He would like to delight each customer for every time the customer visit the Shangri-La Hotel. From the mission statement, Shangri-La Hotel is trying to make the entire customer feel happy and satisfy. However, Robert Kuok also knows that besides the customer, employees, shareholder or business partner also important. This point we can see from the vision statement where Robert Kuok is mention it. He also cares about the employees because he hopes that all the employees can show the perfect work performance. Since the Shangri-La provided a service to customer and without a good work performance, the customers were not satisfied. This reason might cause a bad image. As a result, there will be less and less customers come to Shangri-La Hotel. Without good employees, an organization is hard to have any improvement or changes. Therefore, Robert Kuok was concerned this problem and would like to avoid it happen. As a result, Shangri-La hotel is provide the best service to the customers and the employees were provide the best work performance all the time moreover Shangri-La Hotel could achieve their objective easily. When Shangri-La Hotel is maintain the vision this can help them to achieve their mission. This is because good employees can ensure that the way to delight each customers for every time they visit. Vision is more like a tool to ensure that the mission and objective is being achieved. There are relationship between vision, mission and objective. Task 2 (Loc 1: Ac 2) Considering the benefits to stakeholders is an integral part of the companys existence. Briefly explain the importance of stakeholder analysis to (SKL). 2.0 Definition of stakeholder Stakeholder can be defined as person, group or organization that has direct or indirect stake in an organization because it can affect or be an affected by the organizations actions, objectives and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholder), suppliers, unions, and the community from which the business draws its resources. Although stake-holding is usually self-legitimizing, all stakeholders are not equal and different stakeholders are entitled to different considerations. Stakeholder can defined as a party with an interest in an organisation, e.g. employees, customers, suppliers or the local community. This is due to the effect that the organisations activities will have on them, although they are a third party in that they are outside of the organisation. It can also be used to describe people who will be affected by a project, or who can influence it, but who are not directly involved in doing the work. Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. It is extremely important to involve stakeholders in all phases of your project for two reasons: Firstly, experience shows that their involvement in the project significantly increases your chances of success by building in a self-correcting feedback loop; secondly, involving them in your project builds confidence in your product and will greatly ease its acceptance in your target audience. There are different types of stakeholders and each type should be handled differently. 2.1 Definition of stakeholder analysis The definition of stakeholder analysis is means managerial step taken to identify each stakeholders level of interest or involvement in a given project and how that involvement can influence the project. Based on this analysis, project managers may alter how a project will be executed or decide the necessary steps that must be taken in order to limit a stakeholders influence over the project. The first step in stakeholder analysis is identifying major stakeholder groups. The groups of stakeholder who will be affected either direct or indirect by or have an effect on the firms strategy and its execution can run the scope from employees to customers. In Shangri-La Hotel, director, business partner and investor is playing an important characteristic because their decisions can affect the whole organization performance. They are very influence stakeholder for Shangri-La Hotel. For example, if one of the employees is not performing well it is not affect the Shangri-La Hotel much but if an investor is stop invest in Shangri-La Hotel or director is making a small mistake of making a decision. This might direct influence the Shangri-La Hotel if the problem is serious. 2.2 The importance of stakeholder Why are the stakeholders such important to Shangri-La Hotel? As we all know that, customer, supplier, worker is part of the stakeholders of Shangri-La Hotel. Below are shown explanation about the importance of stakeholder. 2.2.1 Customer Customers are important to Shangri-La Hotel this is because if the customers of Shangri-La Hotel is feel satisfy with the service that provided by the Hotel it means that, the customer will automatically become the promotion of the hotel. Robert Kuok knows that customers satisfaction is one of the main reasons that he could get for more customers. Customer was part of tool to help the Shangri-La Hotel promote; in the other word, when the customer feel satisfy with the Hotel they will mention to their friends and family. This kind of mouth-to-mouth promote is much better than an advertisement thus, it doesnt use any cost. There will generate more new customers within this kind of promotion and at the same time royal customers will exist too. 2.2.2 Supplier Supplier was one of the stakeholders which can influence the Shangri-La Hotel. Why is supplier important to Shangri-La Hotel? Is can be explain as Shangri-La Hotel is provided services which means the quality of raw material which supply by the supplier is important and must high quality so that Shangri-La Hotel is provided a good quality services to customers. However, the supplier should deliver the raw material in time so that the Shangri-La Hotel had enough time to produce. Shangri-La Hotel is included provide food in restaurant and service of hotel. Hotel is a place that needs to renew all the stuff inside the room everyday example, towel, mattress, shampoo, and so on. This all material is needed every day by the hotel in other to provide a good service to the customer. Moreover, the restaurant also needs a good supplier to supply fresh food to the hotel. Without a fresh food, the restaurant cant provide a good quality food to the customer. As a result, supplier is important to Shangri-La Hotel and without a good supplier it can direct effect or influence the performance of Shangri-La Hotel. 2.2.3 Workers The last part is Workers. As all know that, workers in an organization are playing an important characteristic which is help the organization to move forward and achieve the goal. So as Shangri-La Hotel, workers are important because if an organization is without any workers, the organization is considered as not functioning. The ability of the workers also can influence the performance of the Shangri-La hotel because the good workers will help the organization to achieve the objective or goals. However, there are not all workers is perform well in their work. This kind of workers should give some advised and hope they will change through the counselling. A good worker is influence the performance of Shangri-La Hotel. 2.3 Mapping of Stakeholder Stakeholder Oppose Neutral Support Supplier XX Customer X X Worker X X Task 3 (Loc 1: Ac 3) Identify and briefly the terms organizational audit and environmental audit. Select two internal and two external factors to SKL. Explain how you would conduct an audit for these. 3.0 Definition of audit The audit is means by which a company can understand how it relates to the environment in which it operates. It is the means by which a company can identify its own strengths and weaknesses as they relate to external opportunities and threats. It is thus a way of helping management to select a position in that environment based on known factors. (McDonald, 1989, p21) 3.1 Organizational Audit Organizational Audit was also known as internal audit. Internal audit get information from management, marketing, financial/accounting, production/operations, research development, and management information systems. I am going to explain about two internal audit factors to Shangri-La Hotel. First, I would like to explain about management. In Shangri-La Hotel, management is one of the tools to manage the whole organization move forward. Besides that, management function consists of planning, organizing, motivation, controlling and also leading. This all element is very important to for a manager to manage the organization. Example, Shangri-La Hotel chairman, Edward Kuok Khoon Loong should know well about the element of management so that the workers will be more effective and efficient. Furthermore, the second internal factors need to be explain is marketing which also playing an important role for the Shangri-La Hotel. Without a good marketing department, Shangri-La Hotel cant organize with properly and this will influence the performance. A marketing department of Shangri-La Hotel is needed to plan for more promotion or advertisement about the hotel so that there are more people know about the hotel. Besides that, the hotel needed to implement about the marketing strategies so they can maintain in a high level of performance. 3.2 Environmental Audit Environmental audit was also known as external audit. In external audit I am choosing two external factors to Shangri-La Hotel. The first external audit is supplier. Supplier is able to audit an organization because an organization is needs the supplier to supply the ingredient, material or product needed by particular organization. Example, Shangri-La Hotels supplier was make a mistake on supply wrong material or wrong amount this will direct effected the performance of the day. However, Shangri-La Hotel has to be careful in choosing a good supplier. First of all, they have to identify the supplier after that evaluate about the supplier next is deciding to choose which supplier. As a result, good supplier is making a profit to an organization. The second external audit is government where playing an important role too; this is because government is able to control the Shangri-La Hotel before they want to make any event or planning. Example, Shangri-La Hotel had to apply and get the license on the business first before they start any planning or construction. Moreover, government will have to check the Shangri-La Hotels operation make sure that there is no illegal thing happen. The government is the way prevents the illegal thing happen. Besides that, when the government had to make any meeting or any event with other country they could choose Shangri-La Hotel as the place to operate the entire event. As the result, government is a good external audit to Shangri-La Hotel. Task 4 (Loc 1: Ac 4) Select and explain two strategic positioning techniques that you would propose to SKL. 4. 0 Definition of positioning Positioning is refer to the development of a distinct image for the product or service in the mind of the consumer, an image that will differentiate the offering from competing ones and squarely communicate to the target audience that the particular product or service will fulfill their needs better than competing brands. (Leon G S. and Leslie L.K 2007, pg 7) 4.1 Strategies Positioning There are few strategic of positioning which consists of product, service, location and image and I would like to explain two type strategic of positioning which is service and location. 4.1.1 Service Shangri-La Hotel desires to develop a distinct image for the service in the mind of customers. The first step is Shangri-La Hotel should determine about the service quality of the hotel, thus hotel image is good and the customer will come back again. Other than that, Shangri-La Hotel also need to provide a good service in all concept which included helping the customers take luggage to the room, when customer is calling for customer service Shangri-La Hotel should fulfill all the demand required from the customers. In the other word the positioning can be improve by more value for more price. 4.1.2 Location Location of Shangri-La Hotel is a good strategic place for business. From the map we can see that there is much other company such as shopping mall, kl tower, and big company and so on. With this strategy place, Shangri-La Hotel will easy to get more customers because if the tourist come to Malaysia they will choose Shangri-La Hotel since this hotel is near to go everywhere. Moreover, the workers of the other company will come to Shangri-La hotel to having a breakfast, lunch, tea time, or dinner because Shangri-La Hotel is provide restaurant. Other than that, if the client of the other company which is near to Shangri-La Hotel where they come from other country, they will choose to stay at Shangri-La Hotel. It is because the location is near the company and its providing a high quality service. Task 5 (Loc 2: Ac 1) Design and explain the steps in strategies planning process. Please use diagrams if necessary. 5.0 Steps strategies planning process VISION AND MISSION I FORMULATION FORMULATION LONG TERM OBJECTIVE GENERATE, EVALUATE, SELECT STRATEGIES IMPLEMENT STRATEGIES MANAGEMENT ISSUES II IMPLEMENTATION IMPLEMENT STRATEGIES MARKETING, FINENCE, ACCOUNT, R D, CIS III EVALUATION MEASURE EVALUATE PERFORMANCE. 5.1 Explanation of strategies planning process Step 1- Vision and Mission The mission statement describes the companys business vision which including the unchanging values and purpose of the firm and forward-looking visionary goals that guide the pursuit of future opportunities. The company guided by the business vision, the firms leaders can define measurable financial and strategic objectives. Financial objectives involve measures such as sales targets and earnings growth. Strategic objectives are related to the firms business position, and may include measures such as market share and reputation.Step 2- Formulation Long Term Objective Performance goals of an organization, intended to be achieved over a period of five years or more. Long-term objectives usually include specific improvements in the organizations competitive position, technology leadership, profitability, return on investment, employee relations and productivity, and corporate image. Step 3- Generate, Evaluate, select Strategies. In this step may apply to develop some important key which potential strategies to deal with the organizations objectives. Other than that, in this step also need to evaluate some potential strategies. The last part is to select the some potential strategies and every one of them is important. Step 4 Implement strategies management issues There are numerous company was failed to realize its complete potential of its strategies was due to some weak implementation. In this step the company have to implement the potential strategies to develop. Step 5- Implement Strategies Marketing, Finance, Account, RD, CIS Very often, management team assigned selected strategies to key personnel and left it to the individual to carry out the task. Step 6- Measure Evaluate Performance The last step is the motive of accomplishment factors for an efficient strategy operation is constant review of its development and needs to makes decision for any difference to plan.

History of the Microwave Oven

History of the Microwave Oven A Brief History of the Microwave Oven Like many of todays great inventions, the microwave oven was a by-product of another technology. It was during a radar-related research project around 1946 that Dr. Percy Spencer, a self-taught engineer with the Raytheon Corporation, noticed something very unusual. He was testing a new vacuum tube called a magnetron, when he discovered that the candy bar in his pocket had melted. This intrigued Dr. Spencer, so he tried another experiment. This time he placed some popcorn kernels near the tube and, perhaps standing a little farther away, he watched with an inventive sparkle in his eye as the popcorn sputtered, cracked and popped all over his lab. The next morning, Scientist Spencer decided to put the magnetron tube near an egg. Spencer was joined by a curious colleague, and they both watched as the egg began to tremor and quake. The rapid temperature rise within the egg was causing tremendous internal pressure. Evidently the curious colleague moved in for a closer look just as the egg exploded and splattered hot yolk all over his amazed face. The face of Spencer lit up with a logical scientific conclusion: the melted candy bar, the popcorn, and now the exploding egg, were all attributable to exposure to low-density microwave energy. Thus, if an egg can be cooked that quickly, why not other foods? Experimentation began Dr. Spencer fashioned a metal box with an opening into which he fed microwave power. The energy entering the box was unable to escape, thereby creating a higher density electromagnetic field. When food was placed in the box and microwave energy fed in, the temperature of the food rose very rapidly. Dr. Spencer had invented what was to revolutionize cooking, and form the basis of a multimillion dollar industry, the microwave oven. A Bit of Trivia: The Speedie Weenie Project In the spring of 1946, Percy Spencer and an associate, P.R. Hanson (Roly Hanson), were working on a secret project they called the Speedy Weenie. Muriel Withrow remembers the project well. She recalls, The Speedy Weenie Project was the nickname Mr. Spencer and my boss, Roly Hanson, gave to their secret project, the microwave [oven] Speedie Weenie meaning a quick hot dog!' (Our thanks to Mrs. Withrow for sharing this little known detail) Click HERE: 1958 Issue of Readers Digest article about Dr. Percy Spencer Click HERE: Wikiverse A World of Knowledge. Article about Percy Spencer with additional links. Nearly 6 Feet Tall, Weighing 750 Pounds Engineers went to work on Spencers hot new idea, developing and refining it for practical use. By late 1946, the Raytheon Company had filed a patent proposing that microwaves be used to cook food. An oven that heated food using microwave energy was then placed in a Boston restaurant for testing. At last, in 1947, the first commercial microwave oven hit the market. These primitive units where gigantic and enormously expensive, standing 5 1/2 feet tall, weighing over 750 pounds, and costing about $5000 each. The magnetron tube had to be water-cooled, so plumbing installations were also required. Initial Reactions Were Unfavorable Not surprisingly, many were highly reluctant about these first units, and so they found only limited acceptance. Initial sales were disappointingbut not for long. Further improvements and refinements soon produced a more reliable and lightweight oven that was not only less expensive, but, with the development of a new air-cooled magnetron, there was no longer any need for a plumber. The microwave oven had reached a new level of acceptance, particularly with regard to certain industrial applications. By having a microwave oven available, restaurants and vending companies could now keep products refrigerator-fresh up to the point of service, then heat to order. The result? Fresher food, less waste, and money saved. New and Unusual Applications As the food industry began to recognize the potential and versatility of the microwave oven, its usefulness was put to new tests. Industries began using microwaves to dry potato chips and roast coffee beans and peanuts. Meats could be defrosted, precooked and tempered. Even the shucking of oysters was made easier by microwaves. Other industries found the diverse applications of microwave heating quite advantageous. In time, microwaves were being used to dry cork, ceramics, paper, leather, tobacco, textiles, pencils, flowers, wet books and match heads. The microwave oven had become a necessity in the commercial market and the possibilities seemed endless. The First Radarange In 1947, Raytheon demonstrated the worlds first microwave oven and called it a Radarange, the winning name in an employee contest. Housed in refrigerator-sized cabinets, the first microwave ovens cost between $2,000 and $3,000. Sometime between 1952-55, Tappan introduced the first home model priced at $1295. In 1965 Raytheon acquired Amana Refrigeration. Two years later, the first countertop, domestic oven was introduced. It was a 100-volt microwave oven, which cost just under $500 and was smaller, safer and more reliable than previous models. By 1975 Sales of Microwave Ovens Exceeded that of Gas Ranges Technological advances and further developments led to a microwave oven that was polished and priced for the consumer kitchen. However, there were many myths and fears surrounding these mysterious new electronic radar ranges. By the seventies, more and more people were finding the benefits of microwave cooking to outweigh the possible risks, and none of them were dying of radiation poisoning, going blind, sterile, or becoming impotent (at least not from using microwave ovens). As fears faded, a swelling wave of acceptance began filtering into the kitchens of America and other countries. Myths were melting away, and doubt was turning into demand. By 1975, sales of microwave ovens would, for the first time, exceed that of gas ranges. The following year, a reported 17% of all homes in Japan were doing their cooking by microwaves, compared with 4% of the homes in the United States the same year. Before long, though, microwave ovens were adorning the kitchens in over nine million homes, or about 14%, of all the homes in the United States. In 1976, the microwave oven became a more commonly owned kitchen appliance than the dishwasher, reaching nearly 60%, or about 52 million U.S. households. Americas cooking habits were being drastically changed by the time and energy-saving convenience of the microwave oven. Once considered a luxury, the microwave oven had developed into a practical necessity for a fast-paced world. An expanding market has produced a style to suit every taste; a size, shape, and color to fit any kitchen, and a price to please almost every pocketbook. Options and features, such as the addition of convection heat, probe and sensor cooking, meet the needs of virtually every cooking, heating or drying application. Today, the magic of microwave cooking has radiated around the globe, becoming an international phenomenon. Inventor Spencer Doctor Spencer continued at Raytheon as a senior consultant until he died at the age of 76. At the time of his death, Dr. Spencer held 150 patents and was considered one of the worlds leading experts in the field of microwave energy, despite his lack of a high school education. On September 18, 1999, Dr. Percy LaBaron Spencer was inducted into the National Inventors Hall of Fame and took his place in history alongside such great inventors as Thomas Edison, the Wright Brothers and George Washington Carver. History of the Microwave Oven History of the Microwave Oven Have you ever imagined your life without a microwave oven? To begin with, the word microwave is originated from the Greek word ‘micros, which means small and refers to high frequency radio waves, the shortest waves of the electromagnetic spectrum (ideafinder, 2009). Furthermore, it can be said that microwaves work by heating up water molecules in the food and this saves time from cooking since it is a relatively fast method of cooking compared to others (history, 2009). It all began in 1946, during World War II while a research related to radars was carried out. Dr. Percy Spencer, commonly known as an electronics genius (ideafinder, 2009), was working at that time in one of his experiment laboratories at Raytheon Company. He then realised that something strange had happened. While experimenting on a magnetron, vacuum tube, a chocolate bar situated in his pocked melted and intrigued him. Dr. Spencer did not hesitate and carried out a second experiment to identify the cause of that outcome by placing some popcorn kennels next to the magnetron and as a result the popcorn eventually popped and was thrown all over his lab. Fascinated by this outcome, the next morning Dr. Spencer carried out a further experiment using an egg which exploded from the microwaves radiation and as a result burned his workmates face. At that point the brilliant idea of why not using microwaves to cook food faster came to Dr. Spencers mind. Having made his observations Dr. Spencer designed a metal box, where by using microwaves that could not escape the box, food could be cooked in it quickly. As a result, Spencer and Raytheon during the last months of 1946 manufactured the microwave oven, which was mainly used in restaurants, ocean liners and in the coaches of the trains. By 1947 the invention launched in the market after the name ‘Radarange and it must be noticed that microwave ovens are considered as by-products of another technology, since their invention resulted from the research of another technology, the radars. However, ‘Radarange was huge, weighted 750 pounds, cost around $5000 and had to be cooled down using water after each use which required further costs and acted as a disincentive to consumers. After having made several modifications to the product, the first commercial microwave ‘1161 Radarange launched in the market in 1954 and cost $1295 and its power was 1600 Watts making it enormous and expensive again. This products consumers were restaurants and specific institutions. Later on in 1967 a turning point in the microwave ovens history was made after Amana, a division of Raytheon designed the domestic microwave oven appliance. It cost about $500 and was smaller in size. As years passed by the demand for microwaves increased and in 1975 sales of microwave ovens overcame the sales of gas ranges. As reported 17% of Japanese homes used microwaves as well as 4% of US households. However in 1976, microwave ovens usage rose to 60% in United States (gallawa, 2009). The innovatio n process of microwave ovens resulted from consumers preferences (lecture notes2, 2009). The demand of microwave ovens kept rising and its price kept falling generating competition since even more companies were entering the market. However, Nelson and Winter (1982) support, that technical modification is a guidance to human advancement but can bring about negative externalities as well, influencing the stakeholders. Some believed that microwave ovens would have adverse effects on peoples health but consumers realised that microwave ovens could help them in their everyday life cooking without doing any harm to them since there were no signs of radioactivity (gallawa, 2009). It can be said that it is a result of lateral thinking due to the fact that it eliminates criticisms and disbeliefs of stakeholders (Lecture Notes 2, 2009). As a result of combining several ideas microwave ovens took several forms in order to reflect consumers taste and needs. This means that the manufacturers ac t as business men and target several markets trying to differentiate their products in order to be unique and gain large amounts of profits. An entrepreneur is ‘the owner or manager of a business enterprise who, by risk and initiative, attempts to make profits (Richard Cantillon, 1755, Lecture Notes 1). In this case Dr. Spencer in collaboration with Raytheon, are considered as entrepreneurs since they made the first microwave oven and launched it in the market with the purpose of making profits. According to Joseph Schumpeter ‘Whatever the type, someone is an entrepreneur only when he actually carries out new combinations, and losses that character as soon as he has built up his business'(1934, Lecture Notes 2). This exemplifies that Dr. Spencer was an entrepreneur while experimenting on the metal box in order to manufacture a microwave oven but lost this character when his product got in the market. Additionally, the innovation of this product according to Schumpeters crucial distinction is a discrete change, since this innovation transformed unexpectedly in the market and no existing technology related to it. Some can argue that previous oven versions can be compared to it but the technology used while manufacturing the microwave oven is way much different since it involves microwave waves, which automatically detach it from being similar to any typical oven. Moreover, no signs of previous research concerning the product existed in the market and microwave oven reflected the customers choice. ‘Radarage had nothing similar to it in the market, and therefore predictions about the products success couldnt be made. Dr. Spencer and Raytheon were taking a risk, which was later proven to be a total failure. Improvements to the microwave oven and modifications that occurred later on resulted to gradual changes in innovation. Being closely related to previous editions of the produ ct it then reflected customers choice and remained in the market (Lecture Notes 2, 2009). Freeman (1984) explains stakeholders as ‘any group or individual who can affect or is affected by the achievement of the firms objectives and stakeholders can either be primary, those who have an immediate effect on the company or secondary, those who do not affect the company but can control it through primary ones. A stakeholder analysis would help while promoting the appliance and responding to the risks arising from this product being in the market. Will everybody be affected? All affected parties should be identified and considered and it must be stated how the product will affect their daily routine as well as if any legal issues might arise regarding the patent of the invention. Then, uncertainty would be reduced if all factors are considered fairly, since risks would be obvious and profits could be determined. Eventually, launch strategies would be designed like improving the current appliance and promoting it in the market by using the most suitable method (Lecture Not es 2, 2009). Nevertheless, the microwave oven plays a gigantic role on societys welfare. From the point in time when Dr. Spencer was experimenting on the magnetron and found out about the melt chocolate bar in his pocket until the conclusion was made stating that microwaves can be used to cook food, innovation started and it was defined. Then as a generating solution, Dr. Spencer through brainstorming and lateral thinking started the design of the new appliance. Afterwards, by combining several ideas he reached the ideal theory for the production of the microwave oven. Additionally, Raytheon Company helped Dr. Spencer with his idea and created the fist microwave oven to be launched in the market and this is described as selecting the optimal solution. Finally, after the construction of the microwave oven, one of the most crucial parts of the innovation process was done, that was to persuade the consumers that by investing in the product, they would get a benefit, and also persuade the company tha t microwave oven would generate profits. Abernathy and Clark (1985) and Martin (1994) highlighted the significance of the new market knowledge. The inventors of the microwave oven should have done enough research about producing exactly what the stakeholders would want and target those specific markets in order to succeed with their product, as it was later done when Amana designed the domestic microwave oven that was practical enough, small and affordable by households. Also, different markets have been approached since microwave oven is used for drying leather, paper and cork. Clarkson (1995) argues that stakeholders are of several ‘interests, claims or rights, proving again that research should be done. If it wasnt for the radical microwave oven, cooking nowadays would have taken more time. It improved peoples lives and it can be found in almost all households and where other kitchen appliances are situated since it is easy and safe to use. It is expected that gradual change will still be observed and that more advanced versions will be launched in the market in the near future just to meet peoples needs.

Elian Gonzalez Should Stay In The U.s. :: essays research papers

Dear Rosa Delauro,After reading many articles in the newspapers and magazines that all state, 6 year old Elian Gonzalez has been in the middle of an international tug-of-war since he was found on Thanksgiving Day. Clinging to an inner tube at sea for two days drifting after his family and him were trying to escape from Cuba for freedom. I have decided that it is the right thing for little Elian to stay in the United States. The phone rings: "Your 6-year old son has just been found in the ocean, shipwrecked, clinging to an inner tube. His mother drowned. He is now in Miami hospital." Do you respond? "I’ll be there as soon as I possibly can." or "Send him back to me. I demand it." Elian’s biological father Juan Gonzalez was asked again and again. Why he didn’t go to Miami to see his son. He didn’t answer the question all he demanded was that his son be returned to him, finally threatening the Miami relatives with whom Elian is staying with. Juan says his son is the subject of not only kidnapping but also child abuse. If your son was kidnapped and abused, and the U.S. attorney general publicly said you were able to come see him. Would you stay home? Well Juan Gonzalez is staying home. Why does he lack true affection for the his son? Is he one of those political simpletons so colored with Fidelism that he would rather let his abused son fail than give the slightest political advance to the U.S. to see him. Should Elian be trusted to such a man like his father? Juan lacks the abilities to provide even the basics for Elian. That is, food, security, justice, freedom and the right to be happy. I think that Elian’s father should not be trusted with his son because he can’t even come to the U.S. to see how his son is. If any man in there right mind were able to leave Cuba to come see their child they would drop ever thing for them. Elian shouldn’t be trusted with a man who demands his son be brought back to Cuba and can’t give him food, security, justice, freedom and the right to be happy. When Elian was asked if he wanted to be with his father he said "He cares for his father but he would like his father to be here with him.

Tiny Robots in Your Bloodstream: The Future of Medicine

The thought of microscopic robots traveling through your body may seem like a science fiction novel from the 1960’s but, in the next decade or so, it may become science fact. Imagine clogged arteries being swept clean, cancer cells detected and destroyed and kidney stones being dissolved, all done by minute robots, eliminating the need for costly and invasive surgery. These are just some of the possible applications of nanotechnology in medicine, also known as nanomedicine. Nanomedicine can dramatically improve medicine and healthcare beyond our imagination. Nanotechnology was first mentioned in 1959 in a talk given by physicist Richard Feynman. Although he did not use the term, he described a process by which a pair of normal sized robot arms would build a copy of itself that was one tenth its size. That pair of arms would continue the process and so on until the arms reached the size of a molecule. (Patel 63) This would be the level of nanotechnology. Nano comes from the Greek word meaning â€Å"dwarf†. A nanometer is one billionth of a meter and when we speak of nanotechnology we are speaking of devices in the 1 to 100 nanometer scale. To help visualize how small that is, a germ is about 1000 nm wide, a human hair is about 100,000 nm wide. (Marchant, G. E. 231) The scanning tunneling microscope, invented in 1981 by Gerd Binnig and Heinrich Rohrer, allowed humans to see individual atoms. Binnig and Rohrer both worked as physicists for the computer company IBM. The atomic force microscope was invented a few years later which allowed the user to actually move atoms by using a feeler with an extremely small, sharp needle on the end which allows it to see and move the atoms by f... ... and we will be able to create our own virtual realities that will integrate all our senses, expanding our intelligence in ways we cannot imagine. Nanomedicine will give rise to AI by giving humans extremely detailed scans and diagrams of the human brain and how it functions. Eventually, AI will be able to think and have emotional responses thanks to the info gathered by Nanobots. The two technologies will feed off one another resulting in a world that may be more wild than any science fiction novel ever written. (Kurzweil 40-46) It is clear that nanotechnology has the potential to revolutionize health care and even transport humanity into the next evolutionary leap, but great care must be taken in order make sure we get there safely. Once technology becomes smarter than humanity, we may not be able to control our destiny any longer.

The Use of Steroids in Major League Sports :: Athletes Drugs Professional Baseball Doping

The Use of Steroids in Major League Sports There has been a lot of controversy about steroids in sports. The pressure has caused some sport stars to admit to their use of steroids. Some of these people are Barry Bonds, Gary Sheffield, and Jason Giambi. Steroids though seem very helpful to professional athletes, it can very dangerous and can help people get advantage over other people. Steroids have been around for a long time. â€Å"The first people to use anabolic steroids for athletic enhancement were the Russians who discovered the drug and had great success.† They stared to use the steroids in the 1950’s. The steroids they used had many side effects. When they started to use them, they had a high chance to die of heart disease and many other things. During the Olympics in 1950 and a little beyond the Russians were know as the best weight lifters in the world. No one knew that they used steroids. After a while, their secret was out and the Bulgarians started to use them. Steroids can help but they do have very severe side effects. â€Å"Overall the usage of steroids is very damaging to the human body.† In men, the steroids can cause shrinkage to the testicles, decrease sperm count, sterility, impotence, prostate enlargement, and growth of breasts. Most of the side effects cannot be reversed. The most severe side effect of steroids is on the liver. It is called Peliosis Hepatis, which is a blood-filled cyst in the liver. If the cysts rupture, they can cause liver failure. That would most likely kill the person. In women, it can sue the growth of facial hair, shrinkage of the uterus, sterility, deepening of the voice, decrease in breast size, and irregularity in the menstrual cycle. In both men and women, jaundice, edema of feet and ankles (water retention), headaches, aching joints, reduction in HDL, high blood pressure, stroke, hair loss, liver ailments, acne, atherosierosis and cancer. When injected some of the risks are developing hematons a nd getting AIDS and HIV. Taking steroids shortens the life span up to twenty years and a chance of getting diabetes, cardiovascular diseases, and hypertension. The side effects are reactions from using steroids are endless. There are many different kinds of steroids and the side effects are getting less severe but more people are taking them because of their immediate effect. â€Å"But, there are a host of new bodybuilding drugs such as GH, Insulin, IGF, PGF, TGF, DNP, beta agonists, etc.

Internet and relationship

The word â€Å"dating† and â€Å"relationship† differs a lot from old times and now. Technology made a huge difference of the comprehension of â€Å"hookups†, â€Å"friends†, and â€Å"friends with benefits†. Internet, cell phones, blobs, and many other resources changed the way teenagers think about the opposite sex or the same sex as well. Relationships turned out to be â€Å"the old fashion† and hookups are the best. First, relationships aren't that serious anymore. Teens are looking for something new, meeting sexual, something to turn them on.Backbone is one of the most used sites in these days; it connects you to the world and let you meet a new different type of people worldwide. â€Å"Backbone is the most useful tool for dating since the invention of the box of chocolates. It may also be the most dangerous threat to dating since bad breath† (Fox, Stuart). This generation mostly thinks about hooking up with hot guys, pretty girls , kissing, having sex, hugging, and flirting. Through internet, two people can do a lot, they can chat, video cam, talk privately; meet new people and a lot more.Internet is not proper sometimes. A lot of websites and blobs are influencing teenagers to do bad stuff or to rush into things before its time. Backbone, Namespace, twitter, and many other social network websites aren't private anymore. Anyone knows about you, what you like and don't, your relationship status, and what you are looking for. â€Å"With social networking sites, with Backbone, if you click that you're in a relationship, it [notifies] everyone that you're in a relationship. Its public broadcasting, this isn't part of a good relationship† (Fox, Stuart).Dating isn't about love at first site, or waiting by her house. It is not about emotions anymore, it's only about what a girl or a guy wants. They want something new, something to talk about or feel proud. â€Å"Social networking has created an array of new dating rules, making the old style â€Å"wait three days before calling† seem quaint by comparison† (Fox, Stuart). As for me, I see that this kind of relationships and the affection of the internet use is a problematic situation. Teenagers Just want to do what other people are doing whether it is right or wrong.They Just don't want to be losers, so they adapt and do what their peers do. They hookup, do random sex, flirt, and that's it. Nobody cares about each other feeling as long as you are getting what you want, everyone benefits from everyone. Finally, internet has played a big role not only in the teenager's world but in everyone's world. Time has changed; technology is getting better year after year. â€Å"Relationships† are now an old fashion way to go out with a guy/girl and in the end someone's heart is going to be broken.Hooking up won't get anyone's heart tear apart, it is Just you do what you want to with no limits or rules as long as in the end they are Just called â€Å"friends†. Work cited Fox, Stuart. â€Å"Backbone adds new perils to ritual of dating†. Manic Cot 2. Web Cot 4. Definitions: Most of teenagers who engage in hookups still worry about being discreet. Discreet: having or showing discernment or good Judgment in conduct and especially in speech: prudent; especially: capable of preserving prudent silence. Tall and lanky Lanky: tall and lean, or long and slender: often used to suggest awkwardness in appearance or gait.

Promote Products & Service Essay

1/ Introduction: After the 3D movie blockbuster of American film called â€Å"Avatar† released worldwide in 2009, a lot of cinemas in the world also start the movie with this technology. In particular, a few years ago, to demand of customers as well as improving the quality of business, there are many investors have invested †3D coffee†. 3D Coffee is gradually developing into a movement entertainment healthy. It looks like a new air crept into the lifestyle of young people. 2/ Business idea: * Create a unique coffee shop, where customers can enjoy nice coffee cups and watch blockbuster movies together. * Establishing a high-speed system of wireless for customers can access free. * This would be an ideal location for family or couple want to relax and talking. 3/ Requirements to  succeed in your business: * Location: The first restaurant should be located in a busy residential area to attract a lot of customers in Sydney. After the first 3D restaurant succeeds, there is more 3D coffee shops will be opened. When brand of shop was known in a lot of cities, we should get franchised and starting this business in other big cities. * Pricing strategy: Give customer a price of product consistent with cost rate. Organizing regular promotions to customers and discount special days. * Quality strategy: maintaining and development the company production that has been consumed widely in the consumer market as well as improve the poor quality production. * Advertising and Promotion strategy:To attract client’s that 3D coffee shop would advertise through TV, radio, magazine, Face book and internet. The shop should have advertising strategies to clients through networking communities. Promotional activities for all products sometimes are showed such as discount activities, promotions and big events to compete with other shops as well as provide information about the restaurant to customers. * Customer service: Creating a professional staffs with higher responsibility. They should be friendly and patient with customers to make customers feeling comfortable and enjoy their visit. 4/ Entrepreneurship: * Design the shop: there are three floors. + The first floor: This floor for staff only, there are bar, toilet, etc. + The second floor: there is one large room with a capacity of 30 people, it can be used to organize offline, enjoy music Audiophile, Lossless lyrical, gentle, combined watch HD movie blockbuster. + The third floor: there are 10 rooms with 5 rooms for groups of friends, families can sit comfortably that have large screen (120 inch), large space,  polite, audio system modernization and 5 rooms for couples, friends with private space, romantic, seat systems extremely relaxing. All rooms are equipped with HD projector – 3D and it can serve 3D movies with high quality. * Customer: The majority of the customers is young people who looking for new things and want to try the different feelings. In addition, this shop also serves international customers who want to find where they can have both their own space to watch movie, enjoy coffee and talk together, so that this is an ideal location. 5/ Business Objectives: A/ The common purpose: Give to customers of all ages who need somewhere for entertainment, relaxation and enjoying favorite movies as well as where customers meet friends. Besides, this shop also serves customers who want to hold a birthday party for your friends, relatives, or want to date, say a marriage proposal, Events, etc. In general, this shop will help customer to reduce stress after a stressful working hours. B/ Shop business purpose: * Bring large profits for the investors. * Bring revenue to the country from tax * The economic benefits contribute to the annual budget: + Income tax + Personal income tax. * Create a professional image, reliable in the hearts of consumers. * To satisfy the entertainment needs of the people, improve the spiritual life, help people to get fun time after hours for learning and work stress, contributing for the cultural life community and re-production labor. 6/ SWOT Analysis: A/ Strength (S): * Ample space, designing layout unique and beautiful, new furniture. * Favorable location. * Reasonable price. * The management work capacity and determination. * Services to provide good quality, high-speed transmission. * The wifi internet service has high speed and easy to register multiple packages Promotions. * Using modern machinery and professional. B/ Weakness (W): * The first capital investment is lacking. * Don’t have patrons as well as reputable supplier for products in the starting days. * The new shop establishment makes it difficult to attract new customers. * Don’t have too much experience in business coffee 3D. C/ Opportunities (O): * Focus on potential clients: students, people with average incomes. * There is good material. * Opening more branch around the world or sell franchise for foreign companies. D/ Threats (T): * Other local shops could try to adopt business idea in a short time. * The large number of new shop that will be opened to competition. 7/ Financial, Legal, Marketing, Operational and Business viability: * Financial:In order to this business succeed and develop which the company have to invest about $500,000. When business achieved and attract customers that will have grown steadily 5% each year in investment. Beside, business should hire accountants to prepare tax return, overt business activities to take care of business tax affairs. * Legal:Business will hire lawyers to maintain activities and resolve with legal and procedure affairs. * Marketing:Pay advertising company to create original Ads, flyers. At the same time, advertise through TV, radio, magazine, Face book and internetas well as developing logo and slogans. * Operational: create a management reasonable system include supervisors, floor managers and leaders to manage staff shifts. All of them should be training and study a course about professional skills to service clients. * Business viability: maintain activities and making a profit and increased steadily per year. 8/ Conclusion: 3D COFFEE†Ã¢â‚¬  will provide a space, an suitable environment for many different demands of customers as well as creating healthy recreation and relax with some reasonable prices. When customers come to â€Å"Coffee 3D† that they will be integrated into the environment lively, friendly and everyone will be linked together easier. Furthermore, this shop will satisfy all the needs of the individual or collective by new services and so interesting. Through the analyse and present research information of project †3D COFFEE†. We think this project will bring high economic efficiency and accordant with the needs of people as well as the general trend development of social especially young people. 9/ References: * Principles of Marketing (26/09/2011) 5th edition, Person Australia.